Do You Have the Right Social Media Consultant?
There’s no stopping it right now. Social media is an online hub for millions of businesses in Melbourne and the rest of the world to promote their products and services. And along with the clamor for effective presence on various platforms such as Facebook, Linkedin, Twitter, Pinterest and etc. is the demand for skilled social media consultants in Melbourne & everywhere to help businesses achieve their social media marketing campaigns.
Why are these consultants in demand?
If you’re one of those looking to have a social media presence for your business, you have to keep it mind that’s it’s not as simple as having a personal Facebook or Twitter account. It involves plenty of setup, tracking and analysis, as well as using various tools to help generate reports that will measure how effective the marketing campaign is. Meaning, if you don’t have a solid experience or technical knowhow in online marketing, particularly social media, you need an expert to do it for you if you want to succeed.
Who are the experts?
Unfortunately, because of the high demand for online marketers, sometimes it’s quite hard to discern the experts from those who just want to rip you off. Whether you’re still shopping for providers or currently working with one – how would you know if they’re just overcharging, giving grand promises and providing mediocre results?
Here are 4 ways that may help you check if you’re working with the wrong consultant:
Your monthly bills are obscure – Be wary if there are no details attached to your bill. It should specify and outline the details that your consultant is charging you with. Don’t hesitate to ask for specifics coz you have every right to do so.
You’re offered a “one-and-done” campaign – Keep in mind that social media campaigns – or any online marketing campaign for that matter – do not achieve the ideal results with just one go. This scenario will never have the long-term benefits your business needs. A good consultant will analyse and experiment using a combination of different tools and methods. This way, results can be improved as you compare multiple campaigns to see which one works best. So if you’re promised that a single run of a campaign will take your business to new heights, be careful. Results may either be nothing or at most, short-term.
You rarely get to hear from your consultant – Ideally, you should be able to get hold of your consultant during work hours or he/she should be able to get back to you immediately. If you don’t get updates at least once a week or as agreed, and if your efforts to get in touch are usually unsuccessful, maybe it’s time to find another agency that can treat you like a valuable client.
You’re not satisfied with the reports – The reports you’re getting are vague, or you seldom get them or they’re too generic or you are not made to understand them or all of the above. Hey, something’s wrong here! A good social media consultant in Melbourne or elsewhere will always have the most updated tools to create reports for you. And when the tools are right, your consultant will always have the ability to generate measurable and quantifiable data that will tell you how effective your campaign is.
Aside from great marketing skills, a good social media consultant in Melbourne will make sure that you always have transparent transactions from start to finish. This means data are always supported by facts and figures, project timeline is clear and agreed upon and objectives are reasonable and achievable. If you think that the promises made are too good to be true, then they most probably are.