3 Steps For SEO Off Page Optimization – Advice From An SEO Consultant

To have a website which in going to succeed in any competitive market you will need the advice on an SEO consultant. It can be a daunting task to think about getting a high Google ranking when you see that millions of search results are found for certain search phrases. For a small business SEO can be an invaluable asset to get new customers.

In this article we are going to look at the “off page” factors that are necessary to make sure that your website has a strong foundation.

First of all – why bother about Search Engine Optimization?

Having a successful website that potential customers can find is a bit like building a house. You want the house, not only to look good, but you want it to endure the elements – storms, wind, rain – in fact anything which could damage your property. You need to have a good foundation, good quality materials and strong mortar which will hold everything together.

Your website could be likened to a beautiful house. You will have spent a lot of time and money in having it designed and working properly. But – are people finding it? If they are, will it weather the storms created by search engine algorithm changes? This is where an SEO consultant can help. An Search Engine Optimization consultant will build a good foundation and then use techniques which can be likened to brick and mortar so that the website keeps a strong and secure presence on the Internet.

What is necessary for a good foundation? Just like the foundation of a house aren’t seen, so we don’t really see these “off-page” factors. Here are the 3 main factors that an SEO consultant recommends:

Keyword Analysis. Keywords are like the bricks of a house. So spend enough time to research and identify which keywords and phrases potential customers will use to find your business. A consultancy SEO company will research thousands of potential keywords and choose the most profitable ones for your website. This will be based on current search trends, i.e. what your potential customers are currently typing into the search engines to find services that you provide. You can also do this yourself using free online tools.

Competition Analysis. In order to beat your competitors you need to know their strengths and weaknesses. A trained SEO consultant will carry out a detailed research of your competitors websites. This information will then be used to make sure that your website foundation is better, stronger and more endurable than theirs.

Link Building. If keywords are the “bricks” of your website then link building is the “mortar”. It is the factor that holds everything together. What are backlinks? This is a link to your website that is found on another website. The search engines view them as a referral. The more links you have – the more referrals you have and the more relevant your site will appear.This, however, is a time consuming process because the websites on which links can be placed have to be found. This can also be a tricky process because if it is not done correctly it can have a negative effect on your site. Links from trusted and authoritative sites need to be found. Imagine if your house was built using cheap mortar! What would happen in a storm? It would probably fall and crumble. This is what can happen to a website if link building is not done correctly using low quality links. It could stand for a time, but when Google makes a change to it’s search algorithm then hundreds of visitors can be lost over night. Google can, and will, penalize your site for using poor quality backlinks. If you use professional SEO consultancy services they will find quality sites and build links to your site. Never use methods like buying lots of backlinks thinking that more is better. Go for quality over quantity.
So before undertaking any kind of work – it’s essential to do the proper ground work. If you build on a weak foundation you run the risk of problems developing in the future and then it could be very difficult to repair the damage.

Make sure that you spend enough time to fully understand these 3 important off page factors – keyword analysis, competition analysis and quality link building.